We believe that an active imagination paired with industry insight leads to creative problem solving.
Because of this, we foster an environment that celebrates the arts and artistic discovery.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
For more than 20 years we've been creators, consultants, and entrepreneurs. In 2020, as covid took hold, the Blue Bushel principals came together under the shared vision to provide branding strategy, creative production, and digital marketing solutions to community businesses that were facing a new, more challenging, business environment.
Now, as the life pre-pandemic shows signs of returning, we are doubling down on our commitment to businesses in our community and streamlining our service offerings.
Why the name Blue Bushel?
The symbol of the bushel as a means to carry items to or from the market is familiar to merchants around the world. And, it was from this that the founders of our company drew their inspiration. However, there is a little more to the story than that.
Prior to Blue Bushel's founding, our founders owned and operated a boutique marketing consultancy and social media company that focused its efforts on promoting local arts and artists in the Sacramento region.
That venture, called Asazul Art & Media Company, was launched in October 2017 and consulted for almost twenty artists and was the publisher of Art & Culinaria Magazine. Fast forward to January 2020 and the arrival of COVID-19. Well, like the rest of the world, Asazul's founders found themselves at home, not knowing what was going to come next -but they did have an idea.
That idea was to provide restaurants, event venues, community businesses with the much-needed marketing and creative services they would need to navigate a new path forward for their businesses.
So, taking from the initial inspiration, combined with a reference to our previous iteration (asazul means blue wings in Brazilian Portuguese) Blue Bushel was formed in the spring of 2020 with a mission to:
Provide community businesses and entrepreneurs with creative and marketing services that will improve their near-term business performance while also enhancing their long-term brand strategies.
"Be shamelessly creative, relentless in your pursuit of innovation, and always maintain an unwavering commitment to serving the community."
These words describe more than what we do, they embody the values of our founding team and guide the way that we serve our customers.
While we handle our core services in-house, we also know the value of working with external teams of marketing strategists, designers, developers, social media managers to extend our reach as creative problem solvers.
Blue Bushel sprang from an idea, but we know that it will take a team to nourish the dream and make it a reality. If you'd like to work with us or have an idea for a collaboration, drop us a note in the form below.
Let’s Work Together
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